Yesterday (April 21, 2009), we attended a seminar at NASSCOM on “How to Get More Business From Your Website.”
If you are a professional web developer or if you are an online marketing consultant, you would know what the entire seminar was all about. In a broader perspective, the talk involved a large spectrum of the following:
- Search engine optimization
- Website content organization
- Online and offline marketing strategies
- Being a good human being for the sake of profit (my deduction.)
It was my first NASSCOM seminar and I had no idea whatsoever as to which segment of population does this seminar cater to. Now, after the event, I have the following personal opinion:
- The discussion was more of a checklist refreshment for me. (Personally, if you ask me as a Web Architect, the points he mentioned are almost always addressed in all my designs.) However, it was good to see someone (from Kolkata) speak/think on the same lines as most “professional” developers do. Furthermore, the vibrant oration on the part of the speaker (Mr. Arun Agrawal from eBizIndia,) made the side-dish more palatable.
- The discussion was a standard palette of good online marketing and search engine optimization. In fact, when these two points are addressed and added to the “usability” of the website, a website/service naturally becomes a hit (or a near hit).
- I could not comment much on the attendees. Neither were they introduced, nor were they present on any list. However, a good percentage of the crowd appeared as amateur professionals and young entrepreneurs. This is surely a good sign.
Beyond all this, what I can say is that such seminars of NASSCOM need some more of professionalism and hard work in order to catch attention of their members.